Messaging Frameworks
Our Messaging
Everstream uses messaging frameworks as the foundation for our business and all of its related functions. Multiple teams and people benefit from using one shared messaging framework. The framework helps us convey our brand personality and brand story to our core audiences.
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IT Professional: James
Challenges and pain points
- Old, ineffective technology and infrastructure.
- Poor customer service experiences with vendors.
- Limited financial and personnel resources.
- Finding ways to work smarter, not harder.
Purchasing criteria
- A provider with a dependable customer service team.
- Solution and service flexibility that accommodates unforeseen changes in my business.
- One provider that can cost effectively service all of my business locations.
- Connectivity solutions that are reasonably priced.
Desired outcomes
- Updated infrastructure that modernizes my business.
- A dependable vendor partner that is eager to work with my business.
- A communicative provider that responds promptly when I reach out.
- A customer service experience that feels personalized to my business.
Buying journey
- Poor customer experience is a key re-evaluation trigger.
- Often in charge of evaluating options and making vendor decisions.
- Conduct independent research to make vendor decisions.
- Likely to request an informational interview with an existing customer and/or review vendor references.
Brand Pillar 1 — Ensuring Dependable Connectivity
Key Message 1
Nimble solutions. Countless possibilities.
A reliable network that keeps your business running is good. But flexible connectivity solutions designed to satisfy even rapid and unpredictable demands on your network are better. Through adaptable functionality, including no-charge bandwidth bursting and prompt service from Midwest-based experts, Everstream offers the flexibility to support your evolving needs.
Proof points
- IT Professionals require solution and service flexibility.
- No-charge bandwidth bursting.
Key Message 2
Out with the old. In with the new.
Legacy telecom infrastructure is woefully unprepared to support your business requirements. But with Everstream, your days of struggling with outdated, ineffective technology are over. We own and operate a 100% all-fiber network that is purpose-built to deliver the high-capacity connectivity your business needs, now and into the future. Backed by new fiber infrastructure, you can modernize your business, maximize your uptime and achieve true network resilience. Talk about a win-win-win.
Proof points
- IT Professionals desire updated infrastructure that modernizes
their business. - Owned, greenfield fiber network across 10-state footprint.
- Everstream has invested over$1 billion in infrastructure.
Key Message 3
Maintained network optimization.
A dependable network must be tirelessly maintained. We obsessively manage our fiber infrastructure – precisely cataloging fiber routes, tracking network upgrades and continually optimizing our network. Through careful documentation, 24/7 monitoring, intelligent automation and proactive maintenance, Everstream is uniquely equipped to deliver unrivaled network performance.
Proof points
- Network footprint grew by 80% in 2021.
- Everstream owns, operates and maintains new fiber infrastructure.
- Network automation that yields over 90% improvement in daily internet traffic transmission.
Brand Pillar 2 — Remaining Human
Key Message 1
Real people. Real solutions.
You need a single point of contact who is there to listen and provide the flexible solutions and partnership required for your business to succeed. At Everstream, we value human relationships. That's why we don’t have call centers. Instead, our Midwest-based Network Operations Centers are staffed by highly trained and accountable engineers who answer your calls within 60 seconds. If you have questions, call us and a passionate expert who is committed to supporting you and your business will pick up.
Proof points
- IT Professionals desire to work with a communicative provider.
- NOC centers are staffed 24/7 by Midwest-based engineers.
- 98% of support calls are answered within 60 seconds.
- 32% of Everstream customers report never needing to call support, compared to 7% with AT&T.
Key Message 2
Dependable in more ways than one.
“Do what you say you will do” is our version of the Golden Rule. When we say that dependable support is just as important to us as dependable network connectivity, we mean it. Our team of experts understands your area and our fiber infrastructure. Everstream focuses on the human elements of connectivity solutions by empowering our customers with dedicated resources for network design, service delivery and more. We’re eager to partner with your business to provide the solutions that keep you connected.
Proof points
- IT Professionals require a provider with a dependable customer service team.
- Smart Culture Award, Smart Business Magazine.
- Service Delivery Specialists serve as single point of contact throughout installation.
Key Message 3
Your business deserves better.
Being a true partner for our customers means we build trust, remain transparent and deliver business value. We go deep to understand the current and desired future state of your business, then work tirelessly to deliver the services and solutions to help you achieve your organization’s most ambitious pursuits. With a devoted team behind you, you can feel confident pursuing your network-dependent initiatives.
Proof points
- IT Professionals desire positive customer support experiences that make them feel valued.
- Public escalation list.
Brand Pillar 3 — Specialized in Business Connectivity
Key Message 1
Built by the pros, for the pros.
Our specialization in business-only fiber solutions means we are free from the distractions that prevent other telecom providers from truly partnering with your business. This specialization has led us to create thoughtful, focused connectivity solutions built on the high-capacity infrastructure it takes for modern businesses to succeed. At Everstream, our singular focus on what we do best empowers you to do the same.
Proof points
- Business-only fiber network.
- Differentiates from competitors with a multitude of target audiences that aim to be all things to all customers.
Key Message 2
Investing now for future success.
Everstream is raising the bar for business connectivity by actively building and densifying new fiber infrastructure that is light years ahead of legacy technology. The benefit? Your business is equipped with a fiber network that offers maximum scalability to support the current demands of your organization while accommodating future connectivity advancements. Now you can feel confident knowing that today's infrastructure can accommodate tomorrow’s needs.
Proof points
- IT Professionals desire updated infrastructure that modernizes their business.
- Greenfield fiber infrastructure offers maximum scalability.
Key Message 3
Expert support in just one call.
As organizational requirements grow increasingly complex, experts are entrusted to provide simple and straightforward solutions. Whether you’re in need of technological assistance or seeking answers to connectivity questions, a highly trained Everstream engineer is prepared to help. As experts in business connectivity, we are here to answer your questions and find the best solutions to fit your organization’s needs.
Proof points
- IT Professionals have some IT expertise but seek a trusted, expert advisor.
- All support calls are answered by engineers.
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Business Exec: Linda
Challenges and pain points
- Network outages severely impact business operations.
- Lack of IT expertise.
- Juggling multiple priorities in addition to IT.
- Lost time from waiting on hold/waiting for in-person support.
Purchasing criteria
- A reliable connectivity solution with maximum uptime and low latency.
- A proactive partner that saves me time.
- An experienced support team that fills in my IT knowledge gaps.
- A connectivity solution that requires minimal attention or intervention.
Desired outcomes
- Dependable connectivity that I don’t have to worry about.
- Adherence to uptime and response time outlined in SLA.
- Proactive support that gets me back online fast when outages occur.
- Flexibility to increase my speed as my business grows.
Buying journey
- Poor customer experience is a key re-evaluation trigger.
- Often in charge of evaluating options and making vendor decisions.
- Conduct independent research to make vendor decisions.
- Likely to request an informational interview with an existing customer and/or review vendor references.
- Potential provider pool may be limited by geography.
Brand Pillar 1 — Ensuring Dependable Connectivity
Key Message 1
Speed that scales.
Speed is critical to your business’ operation and should never be the limiting factor in your success. Our business-only fiber network is purpose-built to offer maximum scalability. Delivering speeds up to 100 Gbps, our network offers the bandwidth to parallel your organization’s most ambitious pursuits.
Proof points
- Business Execs desire flexibility to increase speed as their business grows.
- 100% fiber network capable of speeds up to 100 Gigabit/Gbps.
- InterropITX 2018 State of Infrastructure: 39% of respondents cited high-speed Ethernet and bandwidth as top priorities for network investments.
Key Message 2
Connect directly. Work effortlessly.
You want to feel confident knowing your team has dependable connectivity to support their best work. Everstream's business-only fiber network is directly peered with the enterprise-grade cloud apps and content delivery networks they use most. Bypassing the public internet with instant connections means boosted productivity and enhanced end-user experience – that's a formula for success.
Proof points
- Business Execs desire a reliable connectivity solution with low latency.
- Directly connect to more than 40 content delivery networks so customer traffic never traverses public internet.
- 90% less latency than other providers.
- 77% of companies lose revenue when network downtime occurs.
Key Message 3
Flexing for the unexpected.
Your bandwidth requirements can change on a dime. You need a network that can immediately scale to support you. Our no-charge bandwidth bursting delivers the proactive flexibility of on-demand bandwidth when your needs increase temporarily. With no data caps or network slowdowns, your business continues to operate at peak performance. Everstream plans for the unexpected so you can stay connected when it matters most.
Proof points
- No-charge bandwidth bursting.
- Standard, value-added service offered by Everstream on all lit fiber.
Brand Pillar 2 — Remaining Human
Key Message 1
Being truly connected requires more than fiber.
At Everstream, our team is your greatest asset. With an average industry tenure of X years, our knowledgeable and skilled teams put their industry acumen to work for you. Whether it is your dedicated Service Delivery Specialist keeping you informed throughout the implementation process or your Network Design Engineer tailoring your network design for optimal performance, we are proud to serve as a true partner in your business.
Proof points
- Business Execs desire connectivity they don't have to worry about.
- Dedicated resources assigned to customers.
- Average industry tenure of X years.
Key Message 2
High-speed solutions. High-speed support.
Our fiber isn’t the only thing that’s high-speed. When you call our Network Operations Centers, we connect you with a highly trained, Midwest-based engineer within 60 seconds. No waiting on hold. No jumping through automated hoops. Instead, you'll find a passionate expert on the other end of the line, serving as a single point of contact until your need is resolved.
Proof points
- Business Execs struggle with lost time from waiting on hold/waiting for in-person support.
- NOC centers are staffed by Midwest-based engineers.
- Customers don't feel like a number.
Key Message 3
Your strategic business partner.
Today's strategic initiatives are heavily network-dependent. While you may not consider your fiber provider a strategic partner, selecting a provider that is committed to your goals is a critical step toward achieving your organizations' most ambitious pursuits. And when you partner with Everstream, that is exactly what you'll get.
Proof points
- Public escalation list.
- Differentiates from large carriers that do not offer this level of transparency.
Brand Pillar 3 — Specialized in Business Connectivity
Key Message 1
The experts in your corner.
As organizational requirements grow increasingly complex, companies need simple and straightforward solutions. At Everstream, our exclusive business connectivity focus has led us to create thoughtful solutions built on the high-capacity infrastructure it takes for modern businesses to succeed. With the pros in your corner focusing on what we do best, you're empowered to do the same.
Proof points
- Business Execs struggle with juggling multiple priorities in addition to IT.
- Business Execs desire dependable connectivity they don’t have to worry about.
- Service Delivery Specialists serve as single point of contact throughout installation.
Key Message 2
Built for tomorrow’s technology.
Everstream’s expertise in business-only fiber means we understand the evolving needs of businesses like yours. We ensure your organization is not only equipped with a 100% fiber network that offers maximum scalability to support your current demands, but a network that is built to accommodate future connectivity advancements. When network connectivity is the lifeblood of your business, count on the experts to help you plan ahead.
Proof points
- For Business Execs, network outages severely impact business operations.
- Owned, greenfield fiber infrastructure offers maximum scalability.
- 91% of new customers are installed on-net, directly connected to Everstream’s brand-new fiber network.
Key Message 3
Maintenance that matters.
“Do what you say you will do" is our version of the Golden Rule. When we say that follow-through is everything, we mean it. Our 100% fiber network is relentlessly maintained by our experienced engineers. Through careful documentation, 24/7 monitoring, advanced automation and proactive maintenance, Everstream is uniquely equipped to deliver unrivaled network performance.
Proof points
- Business Execs require proactive support that gets them back online fast if outages occur.
- In-depth knowledge of network allows for diversity and redundancy planning.
- Interactive service locator available on Everstream website.