Brand Strategy
Brand-level Company Description
At Everstream,
we know that reliable connectivity extends far beyond network solutions. Our team of experts understands that modern businesses require a level of dependability that only a relationship can deliver. That’s why we raised the bar for business connectivity and provide an unrivaled customer experience – aligning our customers with dedicated teams that manage network design, service delivery and post-sales support.
Our team goes above and beyond because a dependable connection is the lifeblood of your organization. As experts in business-only fiber, we own and operate a 100% fiber network that is purpose-built to satisfy and adapt to your evolving needs. You can modernize your business, maximize your uptime and achieve true network resilience with our new fiber network and a partnership that is rooted in transparency and dependability.
Connect with Everstream, where dependability means more for your business.
Brand Positioning
For partnership seekers, Everstream is the fiber network provider that keeps businesses connected through our specialized expertise, humanized solutions and owned fiber network.
Specialized expertise
At Everstream, we are experts in providing solutions and services needed to keep businesses up and running. Through our specialized B2B focus, we’re best equipped to support the unique needs of our customers while continuously raising the bar for business connectivity.
Humanized solutions
Through a deep understanding of what you need your network to accomplish for your business, we are able to take a proactive, humanized approach to network solutions. We value relationship-building as much as network dependability, and guarantee better, faster service from a team of Midwest-based experts.
Owned fiber network
With an owned greenfield fiber network, Everstream offers transparent, dependable connectivity that can flex with the needs of your business. Our technology is built to satisfy your requirements for high-capacity connectivity now and into the future.
Our mission
Enable business advancement with leading fiber network solutions.
Our mission helps our audiences understand why we exist. By adhering to our mission, we can achieve our vision.
Our Vision
Reimagine connectivity as the preferred fiber network provider for businesses.
Our vision communicates the impact we strive to create among our audiences.
Brand Personality
Our brand personality is a set of human traits our brand seeks to embody. Our aim is to ensure our brand does not come off as cold, sterile or impersonal.
Supportive
We believe dependability should expand beyond our network solutions. At Everstream, we partner with and empower your organization with the tools and support necessary to achieve your unique goals.
Flexible
Organizational needs change over time. That's why we offer solutions that proactively flex to keep your organization operating at peak performance and scale alongside you as your business needs evolve.
Predictable
Our commitment to transparency means there are no surprises when working with us. At Everstream, we do what we say we will do and we are dedicated to the success of our customers.
Prompt
Speed is essential to all aspects of our work. From high-speed network connectivity to proactive issue resolution, we ensure your business never misses a beat.
Brand Promise
Keep businesses connected
If our target audiences know only one thing about our brand, it should be our brand promise. Our brand promise serves a dual purpose: The word “connected” speaks to Everstream’s physical fiber connection as well as our human connection to the customers we serve.
Brand Pillars
Brand pillars are the three primary brand benefit categories that span all audiences and anchor our marketing communications and content strategy. Adhering to brand pillars across audience messaging ensures our brand is represented consistently to reinforce our identity.
Brand Pillar 1
Ensuring dependable connectivity
Fiber connectivity is the lifeblood of your business. When everything is running smoothly, it is a distant thought. But a lack of bandwidth can paralyze your business. That’s why our owned, business-only fiber network is engineered and purpose-built for excellence. Our engineers work tirelessly to maintain and optimize our 100% fiber network, so businesses pursuing next-generation strategies and technologies can depend on us. With Everstream, dependability means more for your business.
Brand Pillar 2
Remaining human
A network is only as dependable as the people who build and manage it. With Everstream, you have teams of Midwest-based sales, field services and network design experts in your corner, who are devoted to supporting your organization’s objectives. Our passionate team relentlessly works to deliver the bandwidth to keep your business connected. When you trust that the team behind you is tirelessly supporting your business, you can feel confident pursuing your most ambitious, network-dependent initiatives. At Everstream, we deliver more than network connectivity. We deliver confidence.
Brand Pillar 3
Specialized in business connectivity
As organizational requirements grow increasingly complex, you need a partner that keeps things simple and straightforward. With a level of expertise that comes from only serving business customers, we have a deep understanding of the ever-changing demands of modern enterprises. We intentionally streamline our offerings, enabling us to deliver thoughtful, focused solutions that raise the bar for business connectivity — now and into the future.
Customer Value Props
A value proposition simply summarizes why our customers would choose us. It communicates the clearest benefit that customers receive by choosing Everstream.
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IT Professional — James
Personalized service and support.
We help IT professionals, who struggle with dated technology and limited resources, by equipping them with dependable service and updated infrastructure.
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Business Exec — Linda
Dependable connectivity and proactive support.
We help business executives respond to network issues that affect business operations by providing reliable connectivity and proactive support, while filling any IT knowledge gaps.
Appositives
Appositives equip team members to succinctly describe Everstream based on different settings or situations in which they may need to do so.
In a press release
Everstream is the business-only fiber network provider that delivers the speed, reliability, scale and performance that today’s enterprises demand. We raise the bar for business connectivity with our 100% fiber network that is purpose-built to meet the evolving needs of our customers. With Everstream, dependability means more for your business.
In an elevator
Everstream is the business-only fiber network provider with infrastructure purpose-built to meet the evolving needs of its customers.
In a bar
I work for a fiber network provider that raises the bar for business connectivity.