Brand Device

'Intelligent Connection' Brand Device Narrative

At Everstream, we know that reliable connectivity extends far beyond network solutions. Our team of experts understands that modern businesses require a level of dependability that only a relationship can deliver. That’s why we raised the bar for business connectivity and provide an unrivaled customer experience – aligning our customers with dedicated teams that manage network design, service delivery and post-sales support.

Our "intelligent connection" brand device illustrates how Everstream helps your business achieve true network resilience with our new fiber network and partnership.

Three photos in a collage, working together at a conference table with tablets, notes, and laptops.

Construction

Our "Intelligent Connection" brand device is used across all our brand collateral and as such, should be applied consistently to ensure equity is being built effectively.

Step 1

Create a square grid on your artboard. Using the pen tool, follow the grid lines to create simple lines to frame to balance your design.

Step 2

Round the corners of the lines to visually match the example above and add a round cap to the ends. The radius will vary depending on the artboard size.

Step 3

Color all but one line using Gray Sensor on White Light backgrounds, Purple Core on Purple Hertz backgrounds, or Blue Beam on Navy Pulse backgrounds. Match line weight visually to the above example. Dashes should maintain a 0.1pt length and 3pt gap to give a dot effect. Make sure the caps are rounded.

Step 4

Color one line using Ultraviolet on White Light backgrounds and White Light on all other backgrounds. Match line weight visually to the above example. To create a glow, duplicate the line, and apply a stroke that is 4x the weight of your other lines. Blur the line to 40 and drop the opacity to 80%.

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Additional Guidelines

When using our "Intelligent Connection" brand device you can implement it as a textural piece or interwoven within imagery. Follow the below rules when implementing on branded collateral.

Group of four people, smiling and taking notes while reviewing a laptop at a conference desk.

Image styling

When using imagery, always apply rounded corners and a drop shadow. Match the radius of the corners and depth of the shadow to the example shown. These two elements will differ depending on your image size.

Cutout photography

When using photography with our brand device, you can opt to include cutout photography. This will add more dimension to your layouts and provide more interactivity between elements.

Man wearing a suite, smiling and sitting in an armchair while holding a tablet and stylus pen.

White gradient background with linear designs.

Line application

When deciding how many "Intelligent Connection" lines to include in a piece, never exceed 3 in a single section. We want our textures to complement our designs, not overpower them. It is okay to use exclusively dotted lines, however, you should never use more than one solid line. Lines should always extend off the page. Never use lines to underline or weave into text in any way.