Brand Description Positioning Statement Vision Brand Personality Brand Promise Brand Pillars Brand Value Props Appositives

Verbal Expression

Brand Story Our Voice and Tone Our Voice and Tone Spectrum AP Styles Inclusive Language Writing Principles

Messaging Frameworks

Brand Pillar 1 IT Professional Business Exec

Our Values Our Beliefs

Color Proportions Primary Colors Secondary Colors Gradients

Primary Logo Logo Badge Clearspace Minimum Size Logo Don'ts

Primary Typeface Secondary Typeface System Alternate Hierarchy Color Pairings Button Style

Brand Device Narrative Construction Additional Guidelines

Photography Narrative Photo Editing

Icon Pack Icon Style

Brand Strategy Verbal Expression Messaging Frameworks Logo Brand Device Illustration Typography Color Iconography Photography Application and Work Samples

Work Samples

Deep purple background.

Samples

Blue image background.

Blue image background.

Blue image background.

Blue image background.

Blue image background.

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