Logo
Primary Logo
Everstream’s primary logo consists of our iconic wordmark colored in Circuit. Because it’s our most frequently viewed asset, the logo must be applied consistently across all collateral. Never stretch, recreate, distort or alter our logo in any application — only use it as provided.
Primary
Reverse
Black
Logo badge
Evertream’s primary logo badge is ‘e’ letterform from our logo framed within a circle. While the badge should never be the first point of contact with our brand, it is a critical asset and must be used consistently and responsibly. Apply our badge in instances where the primary logo is not feasible (usually because of size) or repetitive (in paginated content like white papers or PowerPoint presentations).
Primary
Reverse
Logo With Tagline
Our logo has a tertiary application use case that includes our tagline. This should be reserved for very specific use cases, where the logo can meet minimum size requirements. Never go below 50px for print or 80px for web, if you cannot fit the logo lockup at this size, use the primary logo instead.
Clearspace
Clear space is the negative space maintained around the logo and logo badge, allowing them to “breathe.” To maintain our logo’s integrity and ensure visibility, clear space must be free from graphics, text or other logos and general clutter. The clear space around our primary logo or logo badge is defined as one ‘e’.
Minimum Size
To ensure legibility across all mediums, our logo should never appear smaller than 1.5” tall in print and 200px tall on a screen. When smaller logo applications are necessary, use the logo badge, which can appear as small as 0.3” tall in print and 35px tall on a screen.
Logo Don’ts
Don’t distort, stretch or skew logo proportions by changing the ratio.
Don’t rotate the wordmark or badge.
Don’t change colors of the wordmark or badge.
Don’t outline the wordmark or badge.
Don’t add effects to the wordmark or badge; no drop shadows, glows, gradients, etc.
Don’t create stacked or otherwise edited versions of either the badge or wordmark.